You just spent 3 hours trying to match your brand blue with a readable font color, and somehow everything still looks like a PowerPoint from 2003. Your designer quit, your brand guidelines say "use complementary colors" (thanks, super helpful), and that neon green on black seemed like a good idea at 2 AM. Meanwhile, your competitor's posts are getting 10x engagement with perfect color-type combos that make people stop scrolling. You've tried color wheels (confusing), accessibility checkers (depressing), and "just making it pop" (it doesn't).

You've tested everything - different headlines, new images, fresh color schemes. But your conversion rate is still stuck at 2.3%. Meanwhile, your competitor just changed their font and saw a 47% boost in clicks. What the hell? The truth is, you're optimizing everything except the one thing people's brains process first: typography. And no, picking "something that looks nice" isn't a strategy when there's neuroscience involved.